Digital Marketing
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10 STUDENTS
Course Curriculum
| Introduction to Social Media Marketing | |||
| Understanding the basics of social media marketing | 01:00:00 | ||
| Defining your goals and objectives | 01:00:00 | ||
| Overview of popular social media platforms | 01:00:00 | ||
| Developing a Social Media Strategy | |||
| About Developing a Social Media Strategy | 01:00:00 | ||
| Identifying your target audience | Unlimited | ||
| Creating a content strategy | 24 hours | ||
| Choosing the right social media platforms | 01:00:00 | ||
| Building a Social Media Presence | |||
| About Building a Social Media Presence | 01:00:00 | ||
| Creating a social media profile | Unlimited | ||
| Optimizing your profile for search engines | 01:00:00 | ||
| Best practices for posting on social media | Unlimited | ||
| Quiz: From Introduction to Strategy to Building an Impactful Presence | 00:20:00 | ||
| Creating Engaging Content | |||
| About: Creating Engaging Content | 01:00:00 | ||
| Understanding different types of content | 01:00:00 | ||
| Creating visual content | 01:00:00 | ||
| Writing effective captions and headlines | 01:00:00 | ||
| Quiz: Understanding Different Types of Content, Creating Visual Content, and Writing Effective Captions and Headlines | 00:30:00 | ||
| Managing Your Social Media Accounts | |||
| Introduction to Managing Your Social Media Accounts | 01:00:00 | ||
| Tools and platforms for managing social media accounts | 01:00:00 | ||
| Responding to comments and messages | 01:00:00 | ||
| Managing multiple social media accounts | 01:00:00 | ||
| Quiz: Managing Your Social Media Accounts: Tools, Responding, and Multiple Accounts | 00:30:00 | ||
| Understanding Social Media Advertising | |||
| Overview of social media advertising | 01:00:00 | ||
| Creating a Facebook Ads campaign | 01:00:00 | ||
| Quiz: Understanding Social Media Advertising: An Overview and Campaign Creation | 00:30:00 | ||
| Measuring Your Social Media Success | |||
| Setting social media metrics and KPIs | 01:00:00 | ||
| Measuring engagement and reach | Unlimited | ||
| Measuring ROI | Unlimited | ||
| Email Marketing for Social Media | |||
| Integrating email marketing with social media | Unlimited | ||
| Building an Email List | Unlimited | ||
| Creating effective email campaigns | Unlimited | ||
| Influencer Marketing | |||
| Understanding influencer marketing | Unlimited | ||
| Identifying the right influencers for your brand | Unlimited | ||
| Building relationships with influencers | Unlimited | ||
| How To Launch An INFLUENCER MARKETING CAMPAIGN | Unlimited | ||
| Quiz: Influencer Marketing | 00:30:00 | ||
| Digital Marketing Demystified: Unveiling the Building Blocks, Funnel Dynamics, and Buyer Journey | |||
| What is digital marketing? | Unlimited | ||
| The building blocks of digital marketing | Unlimited | ||
| The marketing funnel | Unlimited | ||
| The buyer journey | Unlimited | ||
| Quiz: Digital Marketing Demystified: Unveiling the Building Blocks, Funnel Dynamics, and Buyer Journey | 00:30:00 | ||
| Social Media for E-commerce | |||
| Digital Marketing & E-commerce | Unlimited | ||
| The Customer Journey & the Marketing Funnel | Unlimited | ||
| Digital Marketing & E-commerce Strategy | Unlimited | ||
| Measure Performance Success | Unlimited | ||
| Using social media to drive e-commerce sales | Unlimited | ||
| Creating a social media sales funnel | Unlimited | ||
| Best practices for e-commerce on social media | Unlimited | ||
| Social Media Analytics | |||
| Social Media Analytics | Unlimited | ||
| Understanding social media analytics | Unlimited | ||
| Using analytics to make data-driven decisions | Unlimited | ||
| Tools for social media analytics | Unlimited | ||
| Quiz: Unleashing the Power of Data: Navigating the Depths of Social Media Analytics | 00:30:00 | ||
| Advanced Social Media Advertising | |||
Instructors
10 STUDENTS ENROLLED
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